You should learn how to avoid making mistakes while
marketing resell rights products by knowing about the
kind of mistakes usually made by marketers.
The top 5 mistakes most commonly made by resale
rights marketers are:
• Selling the resell rights products to a large number
of people.
This might make your potential customers so disturbed
that they might change their minds about investing in
your resell rights product. Experienced marketers who
have some know-how about the resell market understand
what a big mistake this is. You need to have these
people on your side.
They have the presence on the Internet as well as the
big lists which might help you to market your products
effectively. If you sell the resell rights of your
products to too many people, then none of those would be
able to make much money off the rights because all your
customers would be competing with each other to make
profits over the same resell rights product.
They will not want to buy a product which they cannot
make money from. This would make the value of your
resell rights product also lessen.
You should definately set a limit to the number of
people you will sell resell rights to.
You need to set a roof for the number of copies of your
resell rights products you will sell and also ensure
that the roof is not too high. This will ensure that you
do not sell too many copies to too many people.
If your ceiling is set too high, then the value of your
product would suffer. For instance, if you sell to 1000
people, then every customer would compete with the other
999 to capture the same market. This would make the
product a very hard sell, and then diminish the value of
the product.
• Pricing is very important.
If you set the price of your resell rights product too
low, then it will attract too many buyers including some
people who will buy for the heck of it but then not do
anything more to market the resell rights product.
You should increase the price of your resale package and
thus add value to the resell rights product you are
marketing. This will make sure that when a person
invests in your product can make some money out of it
and will also work to make more money with it. It will
be a win-win scenario for all concerned.
• Failing to clear state or explain the terms and
conditions of usage license.
The resale license which accompanies the resale rights
products is extremely important. It describes the
obligations and rights of the reseller in minute
details.
The document where the guidelines are established is the
Resale Rights License and it is your guarantee to the
customers that all these rules shall be implemented to
protect their interests.
Take some time to note down carefully the restrictions
of the rights you will be giving to the resellers and
present these in a license agreement, in PDF format
preferably.
Adobe documents cannot be changed very easily and this
will be able to give your customers the protection they
require.
• Failure to honor the terms and conditions for the
resell rights products that you have set for yourself.
Failing to stay true to what your promise can damage
your business badly. If you say you will sell 100 resale
rights of a certain product, then you cannot sell 101
products and then say it was an error in counting. This
is dishonorable and people will lose faith in your
business.
If you promise to give your customers private label
rights, you cannot limit the way they could change the
work. You must operate in your business dealings with
frankness and sincerity.
• Selling resell rights products at the peak of the
product’s market life.
This might be of advantage to your potential customers
but it is definitely a negative sign from the point of
view of a business.
If a product is of good quality and has a high potential
of selling well, you should sell it yourself. But if you
want to stick to product creation and leave marketing to
your customers, even that is good, as you will have many
people marketing your product for you.
Remember that it is very important to have a sound
business plan before starting resell rights marketing.
Hope you enjoy this article
All the best,
