Archive for January, 2010

The “Dark Side” Of Creating Passive Income Online?

We all know it’s a good thing to create multiple passive
income stream online – especially through information
products combined with affiliate marketing.

The benefits you often see listed include:

  • Spending lots of time with your love one.
  • Being able to work only when you feel like it.
  • The potential for unlimited financial income.
  • Flexible work schedule.

But there’s a dark side to taking that road that many
people quickly find out.

And that dark side could be you.

Optimists Who Play “Hookey”

There are all sorts and types of personalities in the
online community, but one type seen among entrepreneurs
is “The Creative Optimist”.

What’s a Creative Optimist?

It’s someone who in their own minds is already making
those millions – but only in their dreams.  This isn’t
necessarily a bad thing, if you’re using it to drive
yourself forward.

However, if you allow yourself to be tricked into
thinking your millions are just around the next virtual
corner, without any basis for that belief, you’re setting
yourself up for big trouble!

It’s easy to self-delude:

Products bombard your inboxes every hour, promising big
chubby 6 figure incomes in your underwear.

They leave us with a ton of information to assimilate and
use – we can keep ourselves really busy, without doing
anything productive at all.

But if you use your vision to drive yourself forward,
that’s a different matter altogether.

* Stay on target – focus only what you need to assimilate
“right now”

* Make sure you’ve made a business plan – and check off
every small goal as you reach them

* keep working hard.

Yep, it’s nice to take off for the golf course on a fine
morning, instead of being stuck in an office – and isn’t
that what having information products creating passive
income while you play is all about?

Sure it is! But not if you haven’t yet got to the point
where that income replaces your full-time salary.

Until that moment, it’s best to cut down on the “hookey”
days, and focus on maximizing the products you’ve got in
place, or working on the next price point in your
marketing sales funnel.

Well, okay. There’s no way you’re not going to take
advantage of a truly glorious morning – and the fact that
this is what you stayed home for, in the first place!

But do keep track of these “hookey” mornings, afternoons
– or days.

If you find yourself playing golf or hanging out three or
four times a week, and you’re not yet financially
independent, that’s a big “tip off” that you’re careening
off the course.

For now, keep the “hookey” mornings for those truly rare
perfect days.

Then they’ll seem like the privilege they truly are – and
you won’t have been lured to the Dark Side of passive
income, okay Luke ;)

All The Best,

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Be the first to comment - What do you think?  Posted by Cedric Aubry - January 27, 2010 at 10:48 am

Categories: Affiliate Marketing   Tags:

Video Marketing – Making Video Marketing Work For Your Business

You’ve decided to make a video this time, to help sell
your product. If you’re nodding you’re head in agreement,
I’ve got three words of advice: “Just do it!”

It doesn’t matter if you have the latest software or a
top-of-the-line camcorder.

It doesn’t even matter if you’ve made a video marketing before.

The truth is, teens and pre-teens are uploading home-made
videos to YouTube every day – and getting views that
would make many marketers drool with envy!

There are 3 main keys to making a video that gets views:

1.  Keep it real. Your honesty and enthusiasm are what
will help sell your product – not whether or not you can
out-direct Quentin Tarantino

2.  Promote it.  Create a buzz. You can bet that’s what
the “kids” are doing – telling all their friends,
announcing the video using YouTube’s “Share” feature,
talking about it on Facebook, leaving comments on other
similar or related videos in their YouTube group…

3.  Make it interesting. It can be as flawed as all get
out, production wise, but if it’s interesting – even if
you have to stand on your head and juggle with your feet
– it will get views.

(And if it’s interesting enough, it may go viral!)

Here are some solid tips to help you get started…

The Most Importing Tip For Making a Successful Video –
First Time

1. Use a storyboard or rough script.

If you’ve never made a video before, chances are, you’re
going to either ramble on, using up precious seconds –
and rambling will tip your video firmly over into the
“boring” camp – or miss out vital information.

Using a storyboard or rough script will help you:

• Stick to the point

• Include everything you need included

If you are a “visual” learner, use a story board – quick,
scribbled thumbnail sketches (“stick people” are fine)
showing each point in “frames” (think of it as a comic
book page).

If you do better with lists, use a rough script. This is
not the sort of script you read word for word – doing
that would ensure you ended up with a “wooden”, deadly
dull video. Rather, just a reminder of the key points you
need to include (such as your call to action, and website
URL).

Shoot your video, edit, upload to YouTube – and promote.

The important thing to remember in all of this is… yup,
you got it:  “Just do it.”

All the best in your video marketing efforts,

1 comment - What do you think?  Posted by Cedric Aubry - January 4, 2010 at 8:30 pm

Categories: Affiliate Marketing   Tags: