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What is article marketing?

Hello Readers,

Article marketing is a form of advertising wherein a
business hires a writer or does it themselves to write
short articles in the hopes that this will promote their
business. These articles are made for distribution and
publication which means this can viewed by just about
anybody both in the print and online form.

So people will know who wrote the article, at the bottom
there is usually a bio box and byline which shows the
references and contact person of the one who wrote it.
If the reader liked the article so much, they can get in
touch with him or her which, translates to increased
sales.

Article marketing has been around for quite awhile.

Some say this was first used when mass print became
available. In the print form, this type of advertising
was used by entrepreneurs as a means of obtaining free
space. This is given to a newspaper free of charge in
exchange for the business’ contact information with the
article. Most newspapers are happy to accept this kind
of arrangement because their budget was very limited in
compensating writers for their work.

The setup is not that different for online article
marketing because writers may post their work in
different websites as well as put it in their own.
Articles that are posted elsewhere are known as an
article directory.

The reason why articles posted in such sites are free is
because the directory owner puts advertisements on the
side and collects revenue from it. As more traffic is
achieved, both the directory owner and the writer gain
something from it.

Some websites give the writer the option of choosing the
kind of advertising to be displayed on the page. If you
don’t like the options, you can always go for the page
without any advertisements.

There are differences though between printed and online
article marketing. For one, it is much faster to look
for a certain article online because keywords are often
used for search engine optimization. This means if you
are looking for a certain topic, you will be able to see
what you are looking for in just a matter of seconds.

If you think that the articles posted can only be seen
in sites such as www.ezinearticles.com or www.about.com,
think again because some have now used social networks
to their message across. Examples of sites include
Facebook, LinkedIn and Friendster. This strategy is
known as Web 2.0 generation.

Some people say that the rise in the number of people
who use article marketing has a negative effect because
it has brought down the quality in the articles written.
To prevent this from happening, you have to post
articles that are relevant and informative.

Article marketing is just one way of promoting a service
or product. If you don’t have enough money to market it
using other means, this will be a good way to get
started. In posting elsewhere or in your own website,
the most important thing to do is to use relevant
keywords so it will be easy for visitors to see your
site.

For that, you have to think what words will a person
likely type to see your site. If you are able to figure
that out, it won’t be long before you will get a lot of
traffic which translates to additional sales to your
business.

Hope you enjoy this article about article marketing:)

’till next time promote and prosper.

All the best,