You’ve probably heard about the advantages and benefits
of obtaining traffic from social bookmarking sites.
You know… sites like Del.icio.us, Digg, StumbleUpon and
Reddit?
There is so much potential in these sites and internet
marketers and gurus gush over their efficacy at bringing
in traffic. But how effective are these sites at
bringing quality traffic – the kind that we want, the
kind that builds our business? And is bringing all that
traffic is really worth it?
Social bookmarking sites are sites where great articles
are bookmarked or tagged. Tagging an article means
voting for it and people will only vote for your article
if they like it and want other people to read it.
Essentially, getting bookmarked means getting promoted
and the more promotion you get, the better traffic
you’ll receive.
Here are several reasons why traffic from social
bookmarking sites is well worth it:
The power of link building With social bookmarking sites,
you build up traffic by making use of other’s positive
opinions about you and your article. If they like what
you’ve done, they vote for your article to let others
know it’s a great read. This makes it easier for you
to build links to other sites (and vice versa) and
become known.
Once you have built your reputation as a great source of
information, you become a recognizable and respected
source. Each time you submit a new article, you will
easily get noticed and more people will link up to your
site, increasing your exposure.
An advantage of this type of exposure is that it is not
about short-term surge in traffic. If you play your
cards well, you could actually sustain this type of
attention and build a stronger readership or customer
base.
Hitting the target One of the ways you’ll see that
you’ve made the right move in social bookmarking sites
is not just the amount of traffic you receive. Of
course, the big traffic is always worth it because it
means your popularity is growing. However, it’s not
always enough.
You’ll need to get relevant traffic – the kind who will
come back, the kind who will do business with you.
Otherwise, it’s all fluff and no substance.
Being in an internet marketing business is not just
about being popular – it’s actually about completing
transactions and getting sales and when it comes to
business, you cannot afford not to be liked. As long as
you receive traffic that converts to sales, then the
traffic you get from bookmarking site is definitely
worth it.
A unique thing about traffic from social bookmarking
sites is that people who like the same things are more
likely to flock to a particular topic that supports
their interest. If you’re writing about computers, for
example, people who are attracted to your articles are
people who are more likely to buy anything
computer-related, give or take a few who are just in it
out of curiosity, accident or as part of their high
school assignment.
One of the best reasons why traffic from social
bookmarking sites is worth it is that you get introduced
to new readers. You are not limited with the usual
people who like what you do because social bookmarking
sites allow these people to promote you to others who
have never heard of you. The result? A refreshed, not
to mention expanding readership base with a thousand
possibilities.
Higher Alexa ranking Traffic from social bookmarking
sites can get you noticed at Alexa. The Alexa Ranking
you receive indicates the amount of traffic your site
gets. A high Alexa ranking is indicated by a low number
while a low ranking means you don’t get enough traffic.
It does not reflect the amount of linkages, however,
even if it is related to traffic.
So what does your standing at Alexa mean to your site?
Plenty. Your ranking is an indication of how well (or
badly) your site is performing compared to other sites.
It will also help you clarify certain positionings and
strategies you have employed in the past.
One thing about Alexa is that it will show you how much
traffic you receive but it is not always a good
indicator of how important your website is to search
engines. If that is also your goal, you can combine
clever search engine optimization techniques to make
sure you increase your Page Rank AND your Alexa ratings.
Why not give it a try.
Most social networking sites are free to use and you
only have a little fun to lose 
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Next week I will release my new report StumbleUpon
Exposed! Stay tuned to get your free copy
To Your Success,
Cedric Aubry
