Viral Marketing. Can it truly double your sales in a month?
The Internet Marketing world was shaken up this year by
the obvious discovery of viral marketing.
Of course this concept is nothing new, but 2006 has seen
it presented in a more digestible and accessible way.
Some time ago, successful viral marketing was the closely
guarded property of so called Internet Marketing gurus.
It was guarded partly because packaging it and making it
accessible was too complex, and partly because numerous
marketers considered their superiority might disappear if
the secret got into the hands of too many.
Luckily for the Internet Marketing world, not all
viral marketing experts thought the same way. Most
notably Mike Filsaime and Eric Holmlund had different
ideas.
Both these men launched software packages at the
beginning of 2006 which plant the viral marketing
technique naturally behind a website.
The market’s thirst for such a tool was illustrated when
Mike Filsaime’s package, Butterfly Marketing, was
launched on 31st January. 28 days later he had sold 1,500
copies at over $1,000 each, famously making over $1
Million in a month from a single product launch.
Eric Holmlund stole a march on Filsaime when he launched
Motivated Marketing weeks later. This product provided
most of the tools given in Butterfly Marketing and delivered
much the exact functionality. It was also reported to be
more robust, easier to install and compatible with
additional online payment systems. On top of this,
Motivated Marketing hit the cyber shelves at just $247,
less than a fourth of the fee of its nearest rival and
not surprisingly, it was an instant success.
In the time since, thousands of membership sites have
been set up and launched. So easy is it to operate, some
owners of the software have stated to set up as many as 4
such sites per month. All are armed with the vital
component of a viral marketing backend.
This means that as soon as a user signs on they are
granted an affiliate url and encouraged to promote the
site. Usually they receive 50% or so on any sale that is
made from their affiliate url.
Tim Brocklehurst has gone one step further. At his site
ListMission.com copies of the Motivated Marketing Lite
version are accessible at $9.97 and it comes bundled with
his “40 Secrets for High-Profit Lists” and a motivational
ecourse with step-by-step blueprint for accumulating a
profitable list.
Its not surprising viral marketing is on everyone’s lips
now, available at this price, everyone on the Internet
can afford to benefit.
Make sure you don’t get left behind.
For more information on Tim special offer, Click Here
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- 5 Easy Steps To Get You Going With Your Affiliate Internet Marketing Business
Thanks for your post on viral marketing. Notice of any of the creative inputs that have viral effects are a most welcome recognition to any publisher as well as good tips for promotion development. I’d like to expand the idea with this old ebook that’s still got some viral life to it.
http://h4h.biz/pdfs/IdeavirusReadandShare.pdf
So you think that viral marketing was on discovered this year? I would say it has been going for a lot longer than that and people like Mike FIlsaime just keep coming up with a new way to package it.
Hey Brian and David, Thank for your comments.
I really appreciate.
Now David, I know that Viral marketing in itself is not “new”.
Viral marketing is the term first used during the
sale of Hotmail.com to Microsoft. At the time, one
of the corporate advisers on the acquisition
termed Hotmail’s method of including a link to
itself at the end of every email as ‘viral
marketing’.
Another translation could be coined as “the marketing of a site using its members’ own
distribution channels”.
Top Internet Marketing gurus have been using this
method of promotion for several years, The first site i join with the Viral marketing component in it was Mike Chen InstantBuzz back at the end of 2004 if i remember correctly.
But now finally at the beginning of 2006, it was made available to the mass.
Thank again for your comments