Autoresponders save time and time is money while building your lists.

If you send promotional emails from your ISP, you will be reported as a spammer. The next thing you know, you might have to close shop.

Autoresponders can be exclusively used to send these routine follow up emails to the thousands of contacts on the list. You can plan and keep your emails ready, and set the autoresponder to send it at the specific intervals you want.

It can keep track of subscribers signing in and even respond to let them know they have been signed in. Practically every single routine emailing activity can be handled by the autoresponder, which is why no online marketing can do without it.

How It Works

You can use a follow up autoresponder that can keep the follow up work ongoing with your contacts. No subscriber is going to worry about when your next email is coming, and you certainly cannot expect them to remember your particular message among the hundreds they must be getting on a daily basis.

That’s where an autoresponder comes in. To keep your business information alive in the subscriber’s mind.

Program It And It Does The Rest.

You only have to keep your messages ready, decide on a sending schedule and your autoresponder takes care of the rest for as long as you have set it.

This will mean that you can concentrate on other equally important issues while your sales keep coming in, thanks to your autoresponder’s faithful follow up.

In fact, it even lets you go on holiday while it keeps your office practically running!. Your autoresponder can help you send out useful information to your contacts.

Instead of using the same: dear subscriber: for all your contacts, you can make your autoresponder address each contact by name and send the email.

It is always nicer to receive an email addressed to us personally than get the feeling that we are one in a massive group of recipients. The autoresponder can even be programmed to wish your contacts “Happy Holidays” or “Seasons Greetings”

List Tracking

It can track your lists. This means you can make carefully thought out offers to your target audience. They just want to know what is in it for them. So you can structure your message accordingly so that it appeals to them.

Experienced online marketers recommend that it is better to use autoresponders that give you an update about contact statistics. This can be split into month/week/day to tell you which of your leads are active and which ones have opted out, helping you in healthy list maintenance.

Keeping In Touch

Autoresponders help you in keeping in touch with your subscribers, giving them relevant information about your business, say, when you get fresh stocks or if you are planning a discount sale. Or you can even make your new subscribers some kind of special offer. This will keep your contact list alive and help you turn them into continuous sales!

You can also get your autoresponder to get activated when a contact signs up at your website. After they write their name and email address, when they send the information, it goes to the autoresponder URL that will send an acknowledgement right away.

Factors To Consider While Buying An Autoresponder.

When you decide to use an autoresponder, you want to ensure that it is the one best suited to your needs in terms of performance, customer support, features and cost. These parameters must be balanced and convince you that it is the right one for you.

In terms of performance, the main thing to consider while getting an autoresponder is delivery of email. The higher the ability to deliver emails, the better.  The provider of the autoresponder must support you with prompt customer service that knows what it is talking about.

Just imagine getting stuck half way through your campaign! So look for one that is accessible easily and responds quickly.

Features are only as useful as you find them for your business. It is possible that you may not use all the features your autoresponder provides. But you can have it working efficiently for you when you are clear about what you want and set it accordingly.

Next, you want to check that what you are paying to use your autoresponder does not cut into your profits. After all, you are trying to find ways to build your lists, not incur losses. So check what it will cost you in service, set up, monthly expenditure and other costs that may not have been mentioned.

There is no use getting an autoresponder that you can’t afford.

Sequential Auto responders.

Technology is advancing all the time to make the online marketer’s life easier. Many online business use what are called sequential autoresponders. These collect and save the names and email addresses of your contacts. This enables it to continue to send messages in sequential intervals, set by you, to your potential contacts. It can also take attached documents.

To summarize, your autoresponder can help you build massive lists depending on what you use it for. It helps in building an impression of your reliability, makes your customers have more faith in you and keeps them thinking about you.

This will lead to more profits through frequent sales.

All The best,



5 Responses to “Why Is An Auto Responder So Important?”

  1. Fran

    Hey Cedric:

    Your post is very informative and it has touched a few challanges for marketers.
    I am overwhelmed. Thank you. I have to make sure to come here and read more often. You bet I am going to apply some of these strategies today.

    Have a great day.

  2. Cedric Aubry

    Hey Fran,

    Thanks for your nice comment ;)

    Always a pleasure to see you dropping by my blog.

    Your Friend In Success,

  3. Fran aslam

    Hello Cedric:

    I just read your post. It was informative and
    fluff free. I read all of it. It was not
    too long also. It reminded me about auto-
    responders again, how important are auto
    -responders and I specially like what you
    wrote about tracking.

    Well keep writing these posts as we do need to
    know everything to be a successful marketer.

    Have a good one.

    Fran Aslam

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