Why And How You Should Tweet All Your Blog Posts!

Twitter

One way to use Twitter is to share your blog posts with your audience. It’s an important way to keep followers up to date on a variety of topics while sticking to the 140 character limit. Because, after all, a blog post can be longer. But there are some tips to share these blog posts in the best way.

Keep The Headline Under 140 Characters — Remember that if someone is going to retweet it, it works better if your original headline is shorter than the allowed number.

This enables the person who is retweeting to leave your entire headline but include their own Twitter username. So when they say you have 140 characters think instead that you have about 90.

Make The Headlines Keyword Rich — Headlines of all blog posts should be interesting. If you use a plug in which Tweets your blogs automatically the headline may not be good enough to get any attention. Ensure that your headlines catch the eye and are relevant to the post for the best results. Oftentimes, while automation can be fun, having a real person create the headlines for the tweets is better.

To Build Your Brand Recognition — You want to stay in the forefront of your followers mind and sometimes that is easiest done by sharing your blog posts. Your blog posts on your website should be targeted toward a particular audience, relevant interesting and engaging.  If they’re all that, your followers will be glad you reminded them about your blog post via a Tweet. Your name will be kept in front of them, and they’ll remember you for it.

To Communicate With Your Community — Blog posts can be very interactive in nature if you always ask a question or ask the community to do something. You can get great feedback and conduct awesome research via blog posts using Twitter to get the blog post out there.  Once your Twitter followers go to the blog post they can comment on it, conduct the poll, leave feedback, and also retweet it to others if they find it interesting enough.

To Promote Your Products & Services — While you do need to be cognizant of over promoting on Twitter, it is okay of course to promote your products and services via Twitter.  The trick is to be aware of who is following you, speak directly to them, and promote something that is useful to them.  What types of products and services do they want and need? Promote that!

Because It’s Fun — The fact is, Twitter is fun. You can do it relatively quickly, and get a nice response from it each time. You should enjoy sending and receiving Tweets because it really is like a large never ending party. Like an afterhours chamber of commerce party that you can go to any time of the day without having to dress up. If you went to a party and you just wrote a new article, ora book, you’d tell people right? Well Twitter is no different, as long as you’re not spamming people appreciate your good news.

 

All the best,

Building The Bridge To Partnerships (JV Partners)

Building The Bridge To Partnerships

When building a bridge you start out by building a strong base. You work your way up little by little eventually adding the large beams that will hold the weight necessary to cross.

In business, partnerships are built in the same way. You don’t go out building large projects with your partners without first getting to know them and how well they work.

There are a lot of little things that need to be taken care of before you can add the large ‘beams’.

First, you want to really know your potential partner. You want to know how well they work with clients, how they follow through with projects and how they work with you. Knowing these things ahead of time before investing your time, money and energy into a long term project will save you countless hours of stress and wasted productivity.

Start with the Small Things

Reviews – A simple way to start working with a potential partner. Get a review copy of their product and give an honest review of it to your readers.

Interviews – Ask your prospective partner questions about their service or product in an audio interview or co-host a video interview and share it on your membership site.

Giveaways – A great low cost way to see how your potential partner follows through with projects. It can also tell you how much work you can expect from them.

Guest Blog Posts – Share guest blogging with a potential partner. If this goes well try a cross blog conversation and work up to a blog series. You can gauge their writing ability as well as whether they are all about promoting their products or about catering to the needs of readers and customers.

Affiliate Relationships – Become an affiliate for one of their products or services. This can be a first step into a long term partnership.

 
Move onto the Larger Things

Develop a product together – Once you have developed a strong relationship you can think about creating a joint project together. This will build both of your businesses and can be a short term project or a long term project.

Add value to their product – Develop a resource that will add value to their product. Think about how to benefit their customers while at the same time encouraging the growth of your own business.

Split the profits – Collaborating on a project can reap great profits for both businesses. You can split right down the middle or give your partner a greater share of the profits in exchange for their expertise in an area that you lack. You only want to dive into this type of project after working with someone with a proven record of follow through and reliability.

Split the workload – Once you really know your partner, you can give more and more responsibility to them knowing that they can be counted on. You can develop a product together but have them do most of the work as well as getting most of the profits. You still benefit because your name is on the project and your list and business is still growing along with theirs.

Building bridges is hard work but in the end it is the strong bridge that stands the test of time.

Develop those relationships, start with the small things and move onto the larger things. Eventually you will create a successful joint partnership that you can be proud of.

 

All the best,

FarmvilleWhat Farmville Can Teach You About Business Networking

 

Play Fair

To get the full experience of playing Farmville you need to play fair. This means not cheating. Don’t use shortcuts that harm your friends or cheat them out of their rewards.

When networking for your business always be fair –don’t ruin it for everyone else. Remember that there is no wrath greater than one who has been scorned on Farmville – you will be blacklisted faster than you can get out of your chair and do a victory dance.

Be Kind

Kindness matters. Part of the appeal of Farmville is that you can play with your friends. Kindness is shown in a number of ways on Farmville but one important way is with gift giving. When you work on a project you are tasked with asking friends for gifts. Kindness dictates that you return the favor when they need help.

Networking is an interpersonal relationship. You bounce things off of each other and respect each other enough to stay civil.

Share

How many of you can attest to the annoying status updates stating this crop has been harvested or this animal just had babies? You know you can unsubscribe to that right? When you share with people who want to know when your eggs have been gathered it is a good thing. However, when you could care less it gets to be a bit annoying.

Email doesn’t own the market on Spam; sometimes you get it via phone calls, text messages, at meetings, groups and even church. Scale down your pitch, limit it to just under 2 minutes and only share it with those who are truly interested – they will ask.

Help Out

As mentioned before, Farmville is a social game so the more friends you have the more you benefit. You are given quests to complete which entails gifting items and helping out on others farms. Initially you might help because it benefits you but eventually you’ll help because you are reciprocating the help you receive from your friends. It’s kind of like a dance. Each of you participate in assisting each other out netting harvested crops, fed animals and completed challenges.

Think how this would look if you had a special circle of business contacts where you could help each other move forward in business. It would be great right? This is what the heart of networking is. It is why many successful entrepreneurs are part of mastermind groups. It’s not an “I’ll pat your back, you pat mine” relationship rather it is truly knowing your circle so well that you want to help them succeed.

Visit Your Neighbors

If you know someone who plays Farmville then you know how passionate people can be about it. If you play by the rules than you are welcomed, however, if you try to shirk your part of the deal you will be banned and friendships will be deleted. Part of playing a social game is visiting your neighbors. Interaction is key. You can’t expect to receive all the time without giving.

Part of business networking is caring enough to meet up with your fellow business owners. Chat over a cup of coffee, attend conferences together, or have a 5-minute conversation on the phone. Don’t push a sale on them rather find out what they need to move forward. Maybe your associate needs to delegate a task but doesn’t know where to start. You happen to know someone who caters to home business owners and hand over a recommendation. This is networking. It’s not about landing your next sale or next contract.

Work Hard

What’s the average time a gamer spends on sites like Facebook playing Farmville or Mafia Wars? Living in the same house as a notorious Farmville gamer I can say it is a full-time job. It is serious business for them. I remember overhearing a lady emphasize the importance of getting her computer back in time to harvest her crops while standing in line at a local computer store. Oh my, that is serious business isn’t it?

Much time goes into creating a faux farm with faux animals and even a faux family. People spend their time and money on maintaining this pixilated world.

The key point to take away from this is that business networking is work – it takes time to develop the kind of relationship you want and need to catapult your business into a money making machine. 5-minute encounters exchanging business cards and a sales pitch won’t work.

Show Up Often

I can’t tell you how many times I’ve heard the despairing cries of sadness over crop failure and sick animals. It is important for gamers to show up and to show up often. If they neglect their farms their crops will fail and all their hard work and money will be wasted.

You can’t expect to attend a networking event, collect a binder of cards and expect that “networking” be over. No, you must show up by actually contacting the people that benefit your business or that you can help move onward.

Call them, set up networking appointments, chat, send an email and write notes. Sometimes you’ll be lucky enough to meet someone that you feel an immediate connection to. All too often though, it takes work to build that relationship.

Whether you can relate to my analogy of business networking and Farmville is not the point. The skills that you learn from interacting with peers and being kind and helpful to others is what builds the kind of relationship you need to move your business forward.

All the Best,

Direct Mail Marketing Many online business owners think they don’t need to do any other marketing than writing on their blog, occasional article marketing and checking in at their social media sites. After all, this famous saying says it all, right?

“If you build it, they will come.”

That only works in the movies.

Online marketing is fabulous and relatively easy to do from the comfort of your own home, but there should also be a mix of offline marketing to help create brand awareness and to simply tell people that you have an online business.

Here are some simple, common sense tips for getting started with a direct mail campaign. As always, if you feel like this venture is over your head, please contact a professional who can guide you through the process.

1. Ask questions at the Post Office. The very last thing you need is to find that your mailing is too big and requires extra postage. This is a sure way to bust your budget and deflate your enthusiasm for direct mail.

Prior to starting the creative process, ask for the different package sizes and postal rates. The sizes probably won’t change in the future but the rates certainly can so pay attention to the news or simply ask what the current postage is as you draw closer to mailing your campaign.

2. Use proper grammar and punctuation. Sure, I probably sound like your 3rd grade teacher right now but unless your target is teens who text, everyone else will surely notice misspelled words or a lack of punctuation. The key is to be professional and to make a good impression with your audience.

Using spell check is certainly a good way to find spelling errors but always ask a friend or employee to double check the grammar. Do you use complete sentences? Is the message clear?

3. Include a strong call to action. You know how SEO experts tell you to avoid linking to phrases like “Click Here” because it’s boring and doesn’t give any SEO value to your link?  The same is true for your direct mail calls to action.

Always include a call to action and TELL people what they should do next. Adding some flair and creativity to that  copy will be sure to grab people’s attention. Never assume that someone will take action after reading your mailing. Compel them to take action by telling them exactly what to do next.

4. Create a follow up plan. Great – you sent out a direct mailing – now what? Instead of just sitting back and waiting for phone calls or orders to come in, be proactive and do some telemarketing with these same prospects a few days after the mailing is expected to arrive.

You can do this yourself, delegate to your sales people, or hire a telemarketing firm. The key is to remind people about your offer in the mailing and encourage them to take action.

Whether you spend $1,000 or $100,000 on a direct mail campaign, the end result is the same: you want to see a large return on your investment. Plan carefully and hire experts when needed to improve your chances of direct mail success.