Social media marketing is a phenomenon that is spreading like wildfire, and it’s not surprising.

Social media networks like Facebook and Twitter have millions of active users, and it’s very difficult to ignore such an immense source of traffic.

Too many people go about it all wrong, and they end up ruining their reputations, or they get banned and lose all of the progress they have made. There’s no sense spending months building a following and a reputation if you’re just going to get banned and lose it all.

In this blog post, I’m going to teach you some of the secrets of effective online social media marketing. You’re going to learn how to build a solid, profitable traffic and revenue stream by making use of the massive user bases of popular social networks, and how to maximize your profit potential.

So let’s get started!

Successful Social Media Marketing.

One of the biggest problems with marketers who attempt to market on social networks is that they are too hung-ho to make money. They end up spamming their followers to death, and soon they are either ignored or even banned.

It’s very important that you use social networks as they were intended  if you want to make the most of your efforts. This way, you don’t have to worry as much about potentially being banned, and you will also have happier followers!

Socialize

The most important thing you should do is to spend time socializing. This should be obvious, but too many social marketers skip this vital component.

I know it takes a bit of time to socialize, but people aren’t likely to pay attention to you and your sales messages if they don’t know you. You need to make sure you socialize with your followers, because this will help them respond to your marketing.

Think about product recommendations. Who would you trust more to recommend a product? If you wanted to buy a new television, would you trust a salesperson you didn’t know who was getting a commission for recommending a TV to you, or would you trust a coworker you like and talk to every day?

More than likely you would trust the opinion of your coworker much more than the salesperson, because you know that coworker fairly well and you believe they have your best interests at heart.

Although you can’t hide the fact that the products you recommend will pay you a commission, people will still be much more likely to buy what you recommend if they trust you. You can earn their trust by socializing with them, letting them get to know you, only recommending quality products you have tested yourself, and posting useful information on a regular basis.

Post Useful Information

One very important thing you should be doing is posting useful and interesting information on a regular basis. This actually has two major benefits.

1. It makes people like you, because people love getting free stuff.

2. It establishes you as an expert, because it proves you know what you’re talking about within your niche.

If you have a blog, one thing you can do is create helpful posts on your blog and then post an update to all of your social network profiles telling people about those posts. You can’t post a lot of information on the networks themselves, but they work very well for publicizing blog posts.

You can also create useful free reports and give them away to your followers. If you require them to opt-in to get the report, you can grow your email list. Just be aware that some people will be unhappy with being forced to opt-in to get the report. Don’t let that stop you from building your list, though! You should just be prepared for a few rude comments now and then.

This will benefit you greatly, because you will establish yourself as an expert in your niche. Most people don’t have the confidence to write blog posts and reports, and by doing so, you will make people believe that you really know your stuff. As long as your information is accurate and useful, you will build your reputation.

Ad to Content Ratio

There is no magic ratio when it comes to ads versus content. It can vary from niche to niche, and also based on your target demographic. Some niches respond just fine to a 2:1 ratio of content versus marketing, but other niches will become very angry if they get a marketing message for every two content posts.

I recommend a ratio of at least 5:1 just to be safe. Some people will be upset if they see any marketing at all, but you can’t please those people. Don’t even try. Just delete any complainers from your followers and ignore them.

By posting at least five quality content messages for every one marketing message, you will make it much easier for people to deal with the marketing, and they will pay more attention, too!

You may also want to pepper standard personal messages in between your content and marketing messages. Posting stuff like, “Just got home from a nice dinner with the family!” will make you seem more “real”.

Facebook Secrets

Marketing on Facebook is very simple, but there are several different ways to go about it. The easiest way is by setting up fan pages, but this in itself can be tricky.

In order for a fan page to be successful, it must have a purpose. You can’t set up a fan page and expect people to become fans just for the sake of being a fan! You need to have a specific plan for the fan page, and you need to manage it properly.

Let’s say you are in the golf niche. Instead of setting up a fan page called “Golf Lovers”, why not set up a fan page that has a higher degree of specificity, such as “Improve your Golf Swing”? Then you could regularly post tips and links to videos on the fan page, keeping people coming back to read it and comment often.

Contests

Contests are a fantastic way to get a lot of people to join your fan page! You can have people post the contest to their wall in order to get more entries, which will help the contest go viral.

People really enjoy entering contests, especially if they are easy to enter and have great prizes. You can even specifically state that the prize will be awarded when you hit a certain number of followers. That way you don’t have to award the prize unless you reach your target number of followers. Just be sure to keep the target number realistic, otherwise people won’t enter because they will feel the contest is a scam.

One great way to use contests for marketing is to actually give away one of whatever you are marketing. If you are marketing an affiliate product, you can link to it when your affiliate link. Some people my buy through your link before the contest even ends, and others will potentially buy after the contest is over if they don’t win.

If you have your own product, this is even more effective. Your entire contest can revolve around giving away a copy of your product, which will bring a lot of publicity and recognition to the product.

Twitter Traffic

Marketing on Twitter is very simple. In fact, the very nature of Twitter makes it practically impossible to get too complex with your Twitter marketing.

Twitter limits the size of posts to just 140 characters. This means you must keep your posts very short and succinct. You can’t ramble endlessly, so you have to get to the point!

It’s a very good idea to read your Twitter page daily and respond to messages your followers post. By interacting with them directly, you can establish “friendships” with some of them. This is very important, because your followers can “re-tweet” (RT) your messages (post your message) to their own followers, allowing you to potentially reach a MUCH wider audience than you could on your own.

People will not be likely to RT your messages if they don’t feel like they know and like you, so it’s very important that you try to establish a friendly relationship with as many of your followers are you can. This will really help you maximize your reach.

Whenever you want people to RT a message for you, just add something like “please re-tweet” or “please RT” to the end of the message. Don’t do this often, or people will start to ignore you. Only do this for very important messages.

Let’s say you have just released your own product in a niche. This would be a very good time to ask for a re-tweet. You could post something like:

“FINALLY finished my golf swing guide! (link) Please RT!”

Ideally, you would post a few times before you finished the product letting people know you were working on the guide, and telling them how much longer you expected it to be before it was finished. This way, it would be anticipated (and perhaps desired) before it was even released.

Remember, you should only ask people to re-tweet your messages when you feel they are extremely important, otherwise people won’t be likely to do so when you really need them to.

Resources: Other Sites

Facebook and Twitter are the two major sites for marketers, but there are other social networks you can make use of, as well. Facebook and Twitter are both very friendly to marketers, and they are also some of the most highly-traffic websites in the world. But other sites can be used successfully for marketing if you are careful and obey their rules.

MySpace.com

MySpace was the first really massive social network, gaining millions of users very quickly. Their format was simple, but effective, and their growth was an internet phenomenon.

Unfortunately, their rules made it very difficult for marketers to use the site without getting banned. Even a hint of marketing could sometimes attract the ban hammer, so it became very tricky to use them for marketing purposes.

This, combined with serious usability issues, soon pushed users away in droves. Most of them flocked to Facebook in order to be able to market freely or to avoid the ads and other issues.

You can still market on MySpace, but you have to be careful. One easy way to market to people on MySpace is to simply direct people to your blog whenever you make a blog post. This usually won’t get you banned, although it can. But once people make it to your blog, you’re free to market to them however you choose.

Bebo.com

Bebo.com is the largest social network that specifically targets the UK and Ireland. They have millions of users, but most of them are from the UK. If you have products or services that are specifically directed to residents of these areas, Bebo.com can be a great place for marketing!

They are relatively friendly for marketing. You can use Facebook marketing tactics on Bebo.com, because they work very similarly.

Friendster.com

Friendster is fairly friendly toward marketers, especially within groups. If you want to market on Friendster, it’s a good idea to set up a group that you can use.

Groups basically work like Facebook fan pages, so use the same basic tactics you would use on Facebook. Set up a group around a specific topic, and hold contests to gain followers.

Friendster has a largely younger audience, whereas Facebook has users of all ages. So if your target demographic is comprised primarily of those 18-34, Friendster might work well for you.

LinkedIn.com

LinkedIn.com is a business network. It is meant primarily for business professionals to connect with one another, so it will usually be useful primarily for people who market in the business to business (B2B) area.

If you market to businesses or professionals, LinkedIn can be very useful. You can make use of groups in a way that is similar to Facebook fan pages, and you can also have your peers recommend your services in exchange for you recommending theirs. It’s a great way to network and meet other people who can help you if you are in the B2B field in any way.

As always, keep socializing! This is the key to successful social marketing!

To Your Social Media Marketing Success ;)
Social media marketing

Hey Guys,

I’ve decided to record a quick video to show you a cool little Website that I recently discover in the french market.

Yes, In the french market…LOL  (Don’t worry, you do not have to speak french to make use of this Website)

What If you could take any videos from sites like YouTube, Dailymotion, Metacafe, Vimeo and embed your affiliate link right under the video and share it instantly on Twitter and Facebook using your own short link in under 10 seconds.

A Page Like this one: http://vd55.com/uj (Link Will Open In a New Window)

Yeah, I know the video is in french, but you could see the principle, affiliate link under a video.

Watch the video below for step-by-step instructions on how to promote affiliate products with YouTube videos

Think about the advantage.

1) You get a short URL to promote your favorite video.

2) The ability to put your link on the video page in 10 seconds.

3) You get your own video page: Your visitors will end up on a page with only your video on it. The only distraction on the page is your affiliate link ;)

4) Peoples could share your new video page on Twitter And Facebook with one click.

5) This is 100% Free (no signup required)

Here the URL to check it out.

http://www.vd55.com

And here a screenshot of the website that I’ve translated in English.

How To Promote Affiliate Products With YouTube Videos

So next time you want to share a YouTube Video, make sure you are doing it with your own affiliate link. You could make some easy commissions sharing a funny video  ;)

That’s all for now…

Any Comments, Questions? Let me know.

All The Best,

Cedric Aubry

Recruitment Outsourcing

There are certainly a number of distinct advantages to the process of outsourcing works. Some of the most notable advantages include cost reductions, reduced workload, increased possibility for profit and the existence of a larger workforce without maintaining a staff of salaried employees.

All of these incredible advantages may make outsourcing seem as though it is an ideal resource in all situations but as with most things in business, this is not true.

To protect yourself and your business from being outsmarted there are certain precautions which should be taken when outsourcing any project. It is important to be mindful of these precautions when outsourcing a project to ensure the project runs smoothly and you get what you pay for.

 

Recruitment Outsourcing


1. Verify Candidate Qualifications

When outsourcing a task or project to an individual, care should be taken to screen all applicants carefully before deciding to outsource the work. This is important because you want to be sure to outsource the work to a qualified individual. Awarding a project to an unqualified individual can be a costly mistake if they turn in subpar work at the conclusion of the project. It can also be costly if it results in unnecessary delays or setbacks as a result of the lack of qualifications.

One way to avoid being outsmarted by fancy resumes hyping the accomplishments of an individual is to verify all of the information on the resume before awarding the project. This may entail contacting previous employers as well as references to determine the capabilities and work ethic of the individual. Taking the time to verify the information on the resume can help to ensure the individual you outsource the work to is truly qualified to complete the project.

2. Outline Project Requirements Carefully

When outsourcing a project it is important to be very clear in outlining the project requirements. This is important so both the client and the independent contractor understand all of the requirements of the outsourced project. Preparing contract documents stating the exact project details and compensation to be provided is a good idea as well. Taking this extra precaution will ensure the client does not have to pay fees until the contract specifications are met. A contract can also be helpful if disputes arise and mediation is required to resolve the conflicts.

Additionally, it is wise to include information regarding the required deliverables in the contract documents. This should include the exact end product which should be submitted. In this portion of the document the client can specify information regarding whether they require the project submitted as a hard copy of the completed project, a soft copy of the completed project or both.

3. Schedule Periodic Milestone Meetings

Regularly scheduled progress status meetings are very important when a project is outsourced. These meetings should be scheduled often enough to ensure the project does not fall too far behind schedule during any one phase of the project.

These meetings can be helpful to both the client and the independent contractor. The client will benefit because they will remain in control of the project and can intervene if the independent contractor is heading in the wrong direction with the project. These meetings are also beneficial to the independent contractor because they can prevent him from being caught by surprise at the conclusion of the project if he misinterpreted the project requirements.

It is important to keep these things in mind when you are selecting and working with an outsourced professional. Before we close this lesson I want to leave you with a quick list including several things that you should include in your job description when posting your projects on job sites. This will help ensure that you are selecting the right person for the project.

As I mentioned above you have to make all of the project details very clear. Write down everything you that expect in your job description.

These are some of the things your project post should cover:

– The nature of your work
– The amount of work in total
– Any milestones, like if you want the work to be completed in small chunks and within what frame of time
– The time you can give for the completion of the whole project
– The price you are willing to pay
– Any special qualifications you are looking for in your employees
– Any characteristics that you don’t want in your employees
– Special points that you will need to make your decision, such as samples.

When you take time to spell out as many details as possible, you can be almost sure that you will get the right people bidding on your work. You will also want to make sure that you post the project in the right category. People will get alerts based on the categories they have applied for.

Make sure to check out samples of their work. If you require an original sample, you can mention that in your project post. This can help you weed out less serious applicants and narrow down the right candidate for the job. You may also consider posting several short-term projects initially. This can help you build up a good reputation of trust with employees.

Here are a few more tips for choosing people with the right qualifications:

– The quality of their work, which you can see through their samples.
– The ratings and reviews they have obtained on the site.
Their responsiveness – It is very important they respond to your
emails quickly and it is best if they have an instant messaging id that they can use.
– Their pricing – Price shouldn’t be an important factor unless you are working on a budget.

Once you get a good professional, make sure you pay them promptly and give them reviews according to their work. This helps ensure that they will stay with you longer and you won’t have to undergo the process of repeatedly looking for new employees.

Deciding whether or not to outsource particular tasks is one of the many important decisions both large and small businesses often have to make. It can be a difficult decision at times.

It is important to consider all of the tasks involved before you make the final decision to outsource certain business projects. Situations in which your in-house staff is not qualified for the tasks, when your in- house staff is overburdened and when there are specific client requirements and tasks must be completed by individuals with specific qualifications are all valid reasons to choose outsourcing as an option.

 

All The Best in Your Recruitment Outsourcing ;)

Cedric Aubry Marketign blog

What Is Outsourcing And How It WorkWhat Is Outsourcing And How It Work!

In Today Post let’s talk a little about what is outsourcing and how it works and what it can do for your business.

We will examine some of the key elements of outsourcing to help you develop a better understanding of the concept of outsourcing.

Outsourcing is a term that has received a great deal of attention lately. Despite the increasing trend in businesses relying on outsourcing there are still some who don’t clearly understand what the term “Outsourcing” actually means.

What is outsourcing and how it work?

This is the most common question that many people have about the subject of outsourcing. Before you can dive into the more complex aspects of this business strategy it is important to have a basic understanding of the process.

In the simplest form outsourcing is when a company delegates the completion of certain tasks to an individual not employed directly by the
company. This individual may be an independent contractor or an employee of another company who is subcontracted to complete these tasks. In exchange for the individual’s services, he or his company receives monetary compensation.

This description of outsourcing makes it far easier to understand the concept. Most people incorrectly assume outsourcing only applies to situations where large corporations have products manufactured overseas by a subsidiary and don’t realize examples of outsourcing can be seen just about everywhere in corporate America.

Domestic outsourcing refers to outsourcing where both the primary company and the independent contractor or subsidiary are located in the same country. One of the main reasons for outsourcing is to reduce costs but it is not always necessary to outsource work overseas to reduce costs. Cost savings will be discussed in greater detail in the section on the benefits of outsourcing but essentially outsourcing results in a savings as a result of a reduction of labor costs.

Overseas outsourcing is the type of outsourcing most people already understand. This is where large corporations such as Nike, and even some smaller companies, employ manufacturing plants overseas in third world countries to upsize their profits. This is significant because their costs including wages, materials and building lease would be considerably higher in the United States than they are in these other countries.

Now that you have a clearer understanding of the concept of outsourcing let’s go over some of the main benefits of outsourcing.

You may still be wondering why companies would go to the trouble of outsourcing certain tasks. Outsourcing is popular because there are a great deal of benefits to the companies who outsource the work.
Some of the benefits include:

Reduced labor costs
– Reduced workload
Increased workforce
– Greater flexibility

One of the main reasons companies resort to outsourcing is it can significantly reduce costs. In the case of overseas outsourcing of manufacturing tasks, costs can be cut dramatically because there are lower wages and costs associated with managing and maintaining the manufacturing plants.

However, companies also enjoy a cost savings when they outsource tasks domestically. Reduction of labor costs is the primary source of savings in this case. Independent contractors hired on a contract basisfor the purpose of completing specific tasks are often not given benefits such as social security, Medicare and workers compensation.

Another benefit of outsourcing is enjoying a larger workforce and a reduced workload, without actually hiring additional employees. Businesses who maintain networking relationships with qualified individuals have more opportunities open to them because they are able to rely on these individuals to assist them if they acquire large or complicated projects.

Finally, outsourcingwork  gives a company a great deal of flexibility.
Companies who have a significant workload and backlog of work where the majority of the employees are highly utilized might be hesitant to compete for new work because they do not have a great deal of employee availability. However, with a network of individuals to rely on if the need to outsource arises, the company has more flexibility in pursuing new work.

Before starting to outsource daily activities, you should develop a plan for managing all of your outsourced business activities. This plan should include the following:

Method for selecting candidates to handle outsourced work
– Method for overseeing work performed by independent contractors
Method for evaluating the work performed by independent contractors

Once you have your plan in place you will want to start looking for professionals that you can hire to outsource your work to. The best place to get outsourcing professionals is on online job sites. Here are a few places that you can begin your search to get outsourcing work in no particular order.

oDesk – http://www.odesk.com
eLance – http://www.elance.com
GetAFreelancer – http://www.getafreelancer.com
EUFreelance – http://www.eufreelance.com
Guru – http://www.guru.com
PeoplePerHour – http://www.peopleperhour.com
LimeExchange – http://www.limeexchange.com
RentACoder – http://www.rentacoder.com
GetACoder – http://www.getacoder.com
ScriptLance – http://www.scriptlance.com

On each of these sites you will find various job categories. When you have a particular work requirement, all you do is post your project in the relevant job category and people who are interested in accomplishing the task for you will apply and make their bids for the job. While each site is different the concept is simple, and because the people who apply are genuinely looking for work you can be sure that you will receive plenty of capable applicants to choose from.

I hope today’s post about what is outsourcing and how it work was helpful to you.

 

Best Regards,
Cedric Aubry Marketing Blog