Email Marketing Trends That Never Go Out of Style
Some people have been saying that email marketing is dead. But, nothing could be further from the truth. Email marketing is here to stay and more popular than ever. When someone says “the money’s in the list” they’re not joking. Collecting email addresses from your target audience is an essential part of marketing.
It doesn’t matter if you’re a sole proprietor working from home as an Internet Marketer or you have a bricks and mortar business. Email marketing is a way to raise your revenue and in fact, it’s a way to give yourself a raise anytime you feel like it with smart marketing techniques. Let’s go over some email marketing tends that never go out of style.
User Engagement — When someone signs up for your email list, they’re not a customer yet. They’re a potential customer. It’s imperative that you find a way to engage them. Encourage your email recipients to ask questions of you, answer polls, and interact with you. Use email to point out little known facts about your products and services that might not be apparent at first. Set these messages up on an auto responder so that a new potential customer is learning about various features of your products and / or services over time.
Delivering Relevant Content is an Imperative — Content is never going to go out of style in pretty much all forms. Email content needs to be relevant, focused, and targeted just like the rest of your content, and even more so. You are writing content for a very specific audience when you write content for email marketing messages. Know your audience, and know what type of content they want, then deliver it without fail.
Treat Email Recipients How You’d Like to Be Treated — You know exactly how you want to be treated when you sign up for someone’s email marketing list. You want to be respected, you want to receive the information promised on the days that were promised. Your email recipients are potential customers or actual customers and need to be treated as such. If you have consent to send emails, send them, personalize them, and respect the recipient.
Market Segmentation Never Goes Out of Style — It is essential that you use an email list provider that allows for market segmentation. List segmentation is going to help you get better open rates, better click through rates, and better response rates. When you segment your list, you’ll send specialized messages to each separate list making your email marketing campaigns more relevant to the recipient. Segmenting improves results exponentially.
Mobile Optimization is Essential — Today, many people are reading their email from a mobile device. It’s important that you realize that and optimize your email for mobile readers. Any links you want the recipient to click should take them to a mobile optimized area too. Nothing can be more disappointing to try to click something or buy something from your mobile device and you can’t. Most people will not wait until they get home to their PC’s to complete the transaction. It’ll just be a lost transaction.
These email marketing trends never go out of style because they are imperative marketing actions that need to be taken today. By focusing on user engagement through relevant content sent to the right person at the right time that your market can answer anywhere will enable you to see a large improvement return on investment.
All the best in your email marketing campaign,