How To Cash In On The Holiday Season
Just because you have a small online business doesn’t mean you can’t cash in during the holiday season with special offers, discounts, sales and/or coupons.
Why not do all of the above?
People are going to be distracted during the holidays with buying gifts so unless you sell gifts, you’re going to need to be super inventive to get people to part with their hard earned cash during the holiday season.
Make An Offer They Can’t Refuse
Create a sale that is so good that they can’t refuse. Add a special holiday code to all your products that make them so inexpensive that they feel like if they don’t buy them now they’ll miss out. This is really easy if you have digital products because you’ve already spent the money on creating them. It costs you nothing to sell them cheaply, all pure profit.
Make The Offer Time Sensitive
Create a feeling of urgency in their need to buy your product by making the offer very time sensitive. “Get this price only for the next 24 hours for Cyber Monday!” Make it clear that they won’t see this offer again, this inexpensively and stick to your word about that. If the deal is that good they won’t pass it up.
Use Their Emotions
Use words that will pull emotions from your viewers. Acknowledge that they’re busy shopping for everyone else. If your items aren’t especially gift items, and you can’t figure out how to make them gift items, then why not present them as gifts to the self. Gifts they deserve to buy for themselves. Tell them why this is a good purchase and make them feel good about doing it.
Create a Special Sales Page
Don’t skimp out just because you’re having a huge sale, create a sales page that is just as good as you’d normally create for your items. Even though you’re planning on selling things so inexpensively it makes you cringe a bit, this is an important event and should be treated as such. If you don’t market your event as well as you would other events then you won’t get the page views and you won’t make enough sales to make up for the cheap price.
Tie The Offer to Charity
Finally, a great way to get your customers’ attention is to tie the sale to raising money for a charity. Pick a charity everyone can easily get behind, something that is non-political and helpful to people. This is where it’s important to know your audience well. You could even have a contest leading up to the sale of which charity to support.
By making the offer super good, time-limited, emotional and special you will break through their will not to buy anything during the holidays. They won’t want to miss out on this once a year opportunity to buy your products and/or services. You won’t want to miss out on the opportunity to cash in during the holiday season.