Pretty much everyone has a Facebook page. There are over 1 billion users on Facebook. Naturally, with that large of an audience it’s important that your business be there.
Marketing your business via Facebook is a great way to get new business as well as create free word of mouth marketing.
In addition, it’s easy to create Facebook advertisements. But, there are some serious roadblocks with social media that can cause problems for any business owner. You innocently click “like” on someone’s picture, article, or meme and before you know it someone you do business with is offended and fires you.
Dr. Phil says that perception is reality, so it doesn’t really matter if you’re within your rights to have your own opinions when it comes to social media. Of course, you do! However, so do your potential clients. There are some best practices for using social media when it comes to business. One of those best practices is to keep your business and personal life separate. (You may also read personal branding vs business branding)
The way to keep your business and personal life separate is to:
Create separate accounts — Choose very carefully when business associates or acquaintances want to follow or friend you on your social media. It’s perfectly within your right to turn someone down to be your friend. Creating separate accounts can solve a lot of issues.
Think twice before doing — On social media where people can follow you without your permission, it’s important to consider the ramifications of the things that you choose to share. If you want to be controversial, think about it first.
Use privacy settings — On social media where you can set privacy features, and even block people; ensure that you take advantage of the technology. No one will know they are blocked or that your account is even there in most cases, if you set your privacy settings right. Don’t underestimate the power of keeping private things private.
Understand the technology – When you set up any social media accounts be sure to understand how it all works. For instance, consider the chain of events that occur when you “like” something. Who sees your “like”? Do you care who sees your “like”? Is it really private?
What will your Grandmother think? – A good test to see if something is appropriate to post, including pictures, memes, and thoughts — is to know whether you would want your Grandmother to see it or not. If the answer is no, don’t post it.
Stay focused on your audience – When using social media to promote your business stay focused on what your target audience wants to see from you. It’s okay to promote your business on private networks occasionally so that your family and friends know what you’re up to, but don’t share private matters unless necessary on your business social networks.
Your personal life is none of your clients’ business. It’s likely that they don’t want to know much about your private life either, especially super private information that covers the three topics that you should not discuss in mixed company: Religion, Politics and Money. Keep that in mind going forward and keep your personal and private lives separate on social media as much as possible.