business plans Having a successful marketing plan is essential for your business.

Profits and growth are directly proportional to effective marketing.

If you are thinking where to start the 7 step below will help you to understand the market and business.

Let’s answer the following questions:

1. Who — Who is your target market?

Who is your ideal client?

What is the research to be done for finding out more about the target market?

2. What — What does your ideal client want?

What does your product and services do for them?

What problems of your customer are solved by your product?

What solutions does your client require?

What are industry trends?

What will make your client react?

What are you selling?

What would be the price?

3. Where — Where is your ideal client?

Where are they located?

Where will you position yourself for their easy reach?

Where will they get you marketing messages from?

Will you go through personal conversations, hold seminars or write a blog, newsletter or article?

4. When — How frequent will you be with your marketing messages?

When are your clients most likely to purchase?

5. Why — Why are you in business?

Why will customers come to you?

Why should they not go to your competitors and choose your products?

6. How — How does your customer purchase?

How will you reach out to potential clienteles?

How are you going to communicate your marketing strategies?

How will you provide information to your customers to make their buying decision?

7. Marketing mindset — Try to master a marketing mindset and your small business will move towards profits and success.

Hope you enjoy this article.

All the best,
Cedric Aubry

Double Your Sales with Backend Selling and Up Selling

If you are selling a product and making profit on the front-end, without any attention to up sells or other forms of backend profits, chances are, you’re missing out on a lot of profit.

Fortunes can be made by selling backend products to customers eager to devote time and money to their interests.

Basically, suppose you’ve already sold a product to a customer and then give them a link to a page where they can access it. Now, instead of linking them straight to that page, you can create an up sell that shows the customer a one time offer, which can also be called a backend sell. So, while a front-end sale is your main product, anything you sell the customer who has already bought it is a backend sale. Increasing the backend sale can greatly increase profit.

When you create a product, realize that you can make more than one sale to the potential customer. Anyone who’s making one online purchase is likely to make two.

Many people go wrong while offering the customer extra products. You have to ensure that the extra you are offering is connected to the front-end product. For example, if you are selling information about generating revenue with free traffic, as your front-end product, then the backend product must also be about generating traffic.

Another thing you can do to increase backend profits is have an extra offer on the download page itself. This way, when the customer visits the page to download his/her purchase, he/she will notice the product. Offers placed on the download page need not be as connected to the front-end product as those placed on an up sell. This lets you advertise any product.

Another method to increase backend profits is to simply request the name and e-mail address of your customer. Having obtained this information, you can mail him/her catalogues, or simply notify them about your products via email. While this sounds obvious, a number of people fail to do it. This is a good method of increasing our backend profits as it helps you build a relationship with your clientele and forge a loyal customer-base.

These are simply a few basic tips to get you started.

Once you settle down and think of more ways to increase backend sales, you are likely to find that your profit margin has increased considerably.

Hope you enjoy this article.

All the best,
affiliate marketing backend secrets

5 Tips For Succeeding As An Affiliate Marketer Working From Home.

Many people want to work at home and earn money online and avoid being stuck in a nine-to-five job.

Affiliate marketing is the most popular way of making money online. Anyone can earn affiliate commissions, regardless of their experience in internet marketing.

Working at home as an affiliate marketer brings many benefits, namely you are your own boss and you can manage your own time. This means that you can set your work hours and adjust them to suit your personal life.

You can spend more time with your family or kids. You don’t have to drive to work everyday. You set the targets of what you want to earn from your affiliate business, and you simply go for it!

Although having your own affiliate marketing business and working from home has many benefits, working from home requires a lot of discipline and organizational skills so that you can plan your time properly.

There can be many distractions at home, and you must make sure that each day you do what you need to do grow your affiliate marketing business.

Here’s five tips that you can use as a affiliate marketer so that you can manage your time effectively and
have enough time to expand your business and earn huge affiliate commissions.

1. Set the hours that you will be working everyday and stick to them. Affiliate marketing involves a lot of work especially when you are still starting to build your business. It is therefore important that you allocate enough time everyday to work on your affiliate marketing business. While working at home, many things can happen that can take you away from your work, but you must exercise a lot of discipline so that you do not neglect your business.

2. Have your own office where you can work without any interruptions. Although the benefit of working from home is that you can work in your pajamas anyway you want, it is recommended that you have an office where you can organize your work and be able to work in peace and quiet without any disturbances. Having a suitable working environment will increase your productivity.

3. Have the necessary tools. Obviously, to succeed as an online entrepreneur you need the necessary tools. This includes your own computer, printer and fast internet connection. If you handle your affiliate marketing business professionally, you will succeed in making money online.

4. Do not neglect your health. Most affiliate markets are driven to succeed quickly. As a result they can work long hours during the day and night to grow their business and start to earn big commissions. It is important for you to take a break, exercise and get enough rest.

5. Get a mentor and interact with other affiliate markets. Depending on your experience in internet
marketing, interacting with other marketers can help you learn some tips that you can use to grow your affiliate marketing business.

These 5 tips can help you be super-organized as an affiliate marketer working from home.

All the best,
affiliate marketing secrets

What is article marketing?

Hey Guys,

Article marketing is a form of advertising wherein a business hires a writer or does it themselves to write
short articles in the hopes that this will promote their business. These articles are made for distribution and publication which means this can viewed by just about anybody both in the print and online form.

So people will know who wrote the article, at the bottom there is usually a bio box and byline which shows the references and contact person of the one who wrote it. If the reader liked the article so much, they can get in touch with him or her which, translates to increased sales.

Article marketing has been around for quite awhile.

Some say this was first used when mass print became available. In the print form, this type of advertising was used by entrepreneurs as a means of obtaining free space. This is given to a newspaper free of charge in exchange for the business’ contact information with the article. Most newspapers are happy to accept this kind of arrangement because their budget was very limited in compensating writers for their work.

The setup is not that different for online article marketing because writers may post their work in
different websites as well as put it in their own. Articles that are posted elsewhere are known as an
article directory.

The reason why articles posted in such sites are free is because the directory owner puts advertisements on the side and collects revenue from it. As more traffic is achieved, both the directory owner and the writer gain something from it.

Some websites give the writer the option of choosing the kind of advertising to be displayed on the page. If you don’t like the options, you can always go for the page without any advertisements.

There are differences though between printed and online article marketing. For one, it is much faster to look for a certain article online because keywords are often used for search engine optimization. This means if you are looking for a certain topic, you will be able to see what you are looking for in just a matter of seconds.

If you think that the articles posted can only be seen in sites such as www.ezinearticles.com or www.about.com, think again because some have now used social networks to their message across. Examples of sites include Facebook, LinkedIn and Friendster. This strategy is known as Web 2.0 generation.

Some people say that the rise in the number of people who use article marketing has a negative effect because it has brought down the quality in the articles written. To prevent this from happening, you have to post articles that are relevant and informative.

Article marketing is just one way of promoting a service or product. If you don’t have enough money to market it using other means, this will be a good way to get started. In posting elsewhere or in your own website, the most important thing to do is to use relevant keywords so it will be easy for visitors to see your site.

For that, you have to think what words will a person likely type to see your site. If you are able to figure
that out, it won’t be long before you will get a lot of traffic which translates to additional sales to your
business.

Hope you enjoy this article about article marketing:)

’till next time promote and prosper.

All the best,
article affiliate marketing