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Why You Need An Email ListWhy You Need An Email List To Market Your Business.

According to an email list is “… a special usage of email that allows for widespread distribution of information to many Internet users…” Pay attention to the words, special usage, because that is important. This special usage requires a lot out of you such as:

Special Software
Knowledge of Laws
Something to Share

But, this blog post is about why you need an email list. The definition also gives you a clue into that aspect of an email list. It answers the why by telling you that an email list is for “…widespread distribution of information to many… “. This means that it’s a super simple way to get out your information to the masses. Your information being the information you want to give your target audience about your business products and services.

So the short answer to why you need an email list is obvious: In order to distribute information about your business to many people. It’s a simple way to do it with the right software such as Aweber. This software enables you to set up simple sign up forms on your website, blog or even Facebook page so that people can enter their email address, giving you permission to send them information about your business products and services.

The software immediately sends a thank you email, with confirmation process so that you know for sure you really have permission from the person. This is called “double opt-in”. This is required because it ensures that the right person really did enter the right email address and really did mean to receive the information. This process prevents you of being accused of sending out SPAM to people, and ensures that you get people on your list who really want to be on it. After all, you really only want to market to the right people.

The software also enables the person who signed up to easily unsubscribe at will with a simple click. This unsubscribe information appears automatically in every email that you send from the system. This makes the entire process super efficient. In some cases the software will also clear out bounced email addresses and you can manually clean out email addresses which have not opened email for a specific amount of time. The software makes the entire process simple, giving you no excuse not to have an email list.

With a properly set up email list you will be able to regularly market your products and services to an audience who has given you permission, who wants what you have to offer, and who already trusts and likes you. You want this because most people need to see your offers at least 7 times before they decide to purchase. By having them on your email list, you explode your opportunity to make a sale many times over.  You may have heard people say, “the money is in the list.” Let me tell you, the Money IS in the list. They’re not joking.

No matter how big social media becomes, having that direct email address route is always going to be better. It’s tried, true, and well tested. Every business now asks for your email address because they want to use one of the best marketing formats ever invented. Email. If you treat your subscribers right, and give them the regular information they asked for you’ll create a lot of success via your email list.

Create your first email list using Aweber:



All The Best,

10 Reasons You Need a Business Plan for Your Online Business

A business plan is a document that should be written before the startup phase of any business idea. It’s normally a way for an entrepreneur to attract investors to their business.

Most online business ventures are of the solopreneur variety and don’t usually ask for investors, so they often skip the important business planning stage of start up. However, it is a big mistake.

Here are 10 important reasons you need a business plan for your online business.


1. Create a plan of action —  At its core, a business plan is a plan of action that, when and if you get lost, you can look back at it to help clarify where you are, and where you’re going. The plan doesn’t always have to be followed to a “T”, but the essential components of the business plan can keep you focused and clear on the actions you need to take to get to where you want to go.

2. Clarify your intentions — If you were not sure why you are embarking on a specific business journey, the business plan will help clarify your intentions and answer the all important question: Why? Knowing your why is an important aspect of anything you do in life, including starting an online business.

3. Identify your target audience — Most people go into business with a product or service already thought out. But the truth is, it’s better to know who your target audience is, their needs, hopes, dreams, desires, and fears, and then create a product or service that solves one of their problems. So, if you’ve done it the other way, you’ll need to define your target audience, which will help you learn the best way to market your product or service.

4. Define your services/products —  Once you get into the nitty-gritty of business planning, you’ll be able to better define your product or service more than if you don’t write the business plan. You will want to create a prototype, and perfect the product or service until you know how you’ll create it, how you’ll deliver it, and how you’ll collect the money. Additionally, this process will help you identify opportunities to up-sell.

5. Determine competition —  Every business should take a look at their competition, not just at start up phase but throughout the life of their business. Knowing what they are doing, and how they’re doing it, can help you differentiate yourself enough to stand apart from them.

6. Circumvent mistakes — As you write out the processes from beginning to end, through the business cycle, you’ll see where mistakes can be made and you’ll eliminate the possibility of errors by creating processes that prevent them.

7. Describe procedures — Every business needs standard operating procedures. How will you accept money, how will you pay your bills? How will you deliver your product or service to the client. How will you identify clients? How will you communicate with clients? The list goes on.

8. Establish personnel needs — As you determine each aspect of your offerings and how they run through the business cycle, you will identify areas where you cannot deliver alone. You may need a bookkeeper, an accountant, contractors, a manufacturer, and so on. You’ll not only know what you need, but who you will use as you create the business plan.

9. Discover technology needs — As you go through the business cycle in your business plan you’ll also discover needs for technology such as hardware, and software. Perhaps you want to start a graphic design business. You may identify various software apps from Adobe or other software developers that you need. Along with that comes a price point, which will determine the start up costs of your business.

10. Illuminate your mission — The process of doing the business plan forces you to figure out what your mission is, how you’ll deliver it, and why you’re delivering it. By illuminating these important questions you answer the who, what, where, why and how of your entire business from the ground up.


Business GoalsIn order to be a successful online business owner it’s important to plan. Business like anything in life always work better when you have good plans. Even taking a trip works out better when you have a map or use GPS.

Thorough business planning is like GPS for your business.  You’ll be able to choose where you’re going based on actual evidence of where you’ve been and the goals you create from your plans.


When you first start a business, during the start up phase a business plan is created. This business plan helps a business owner determine if their ideas are feasible or not. It also establishes a budget, and forecasts future income based on possible sales due to the marketing activities planned for in the business plan. As long as the assumptions made in the business plan are made based on research and education the numbers shouldn’t be far from reality.

Even after your business is established, there are times where you have to plan more. For instance, when you create a new product or service. Research must be done, strategy must be made, and tactics identified in order to ensure that the new product or service becomes a profitable addition to your online business. Without planning, creating a new successful product or service is a crap shoot. You don’t want your business to be a crap shoot.

Therefore,  when you have goals you can also create a plan to reach them. When you set a goal, be clear and precise on what the goal is. A goal is not a wish. It is something that is truly achievable if the steps to reach that goal are implemented. For instance, let’s say that one of your goals is to double your income within 12 months. You will need to state exactly how you will actually reach that goal. Will you sell more product? How many more products will you need to sell per year, month, week and day? How exactly will you sell more product?   What steps will you take to sell more product? How will you change your marketing that you currently do?

With proper planning in every aspect of your online business, you will be more likely to reach each goal that you set. By setting a goal, and then planning out the steps to take in order to reach that goal, you will identify possible roadblocks to success. Your research will identify issues and concerns. For instance ,with the above example of selling more product, perhaps you will discover that selling more product is impossible.

Therefore, you will have to come up with another plan to generate more income. Perhaps, during research you’ll discover that your target audience has another need that you can fill with a new product that will generate the need sales to double your income in 12 months. You may even identify more than one possible avenue to reaching your income goals. Without the planning phase you will miss out on the truth potential of your business. Business planning for your online business is an essential component to helping you reach your business goals :)