what are Private Label Rights Today let’s talk a little bit about what are private label rights content and how you can use it for your own business.

Private label rights content, often referred to as PLR comes in many different formats, including articles, reports, ebooks, blog posts, graphics, templates and even videos. What makes PLR so great is that once you purchase it you are allowed to modify the content to suit your needs, this means that you can also claim ownership of the finished product when you are done making changes.

There are many PLR sellers and resellers that make it their business to create content for buyers just like you and when it comes to using the content that you purchase there are so many options for using the content that the possibilities are actually endless.

For the most part, PLR can be used to edit and modify the content to something different than the original. You will either receive the Private Label Rights content in a .doc (document) file, .rtf (rich text file) or a .txt.
(text file).

In my humble opinion, private label rights content is instant content. It makes it easier for web publishers and marketers to acquire content that can be used to build inbound links, generate web traffic and to increase your profits.

For instance PLR articles can be modified and placed in article directories. They can be used as part of a landing page. They can be used for emails. They can even be combined to create new products.

Because PLR content often passes through so many resellers, the content can vary from poor to needing slight modification. This is not to say that you can’t find good PLR online. It’s just like finding any other good product online, you simply need to do your research and try different providers until you find content that suits your needs.

TIP: When you’re writing or modifying your private label content, write it from the angle of the person who you’ll be selling it to. They are the ones that will be reading the information, and if it’s for their benefit, then by all means gear it towards them. Keep in mind that it defeats the purpose if you’re not focusing on the needs of your consumer.

When it comes to making money, there are a number of different ways that you can turn private label right content into more profits for your business.

You have to remember the essence of PLR content is found in the purchaser’s ability to modify the content to suit their needs and then claim it as their own.

– First, let’s talk about blogging.

This is one of the easiest ways to use your PLR content. You simply take a portion of content from an ebook or report and break it up into informative posts for your blog. You’ll need to create a good title to attract the attention of your reader and add a couple of keyword backlinks to the post. This can help you generate more traffic, promote affiliate offers and attract more advertisers. The best part is that with PLR the content creation has been made much easier, freeing you up to do other things.

– Create your own ebook

There is always a demand for knowledge and it’s a proven fact that the majority of consumers are more than happy to purchase that knowledge rather than spend their time looking for it. That is why how to books are so popular.

This is a great way to utilize PLR content, because the ebook can easily become an incentive for people to visit your website over and over again. Not only can you sell the ebook you can offer a portion of it for free to bring in more customers, build your credibility and promote your promote products and affiliate programs.

– Create an audio product.

Creating an audio product or even a podcast can be very easy with PLR content. All you need is a microphone to record yourself reading the content aloud. You can do this with short articles or entire ebooks. What you end up with is a great audio product that you can share, sell and profit from.

– Create a video product.

This is option is a little more involved, but is can be extremely profitable and well worth the extra effort.  The simplest way to this is to create a set of PowerPoint slides that cover the topics in your content.

For instance, you could make each slide for each chapter of the PLR ebook that you are using. Then record a screen capture video where you discuss each chapter while flipping through the slides shown on your screen. Once you are done you will have a high value product to call your own.

TIP: There are many options available for creating screen capture video’s. One of my favorites is http://www.screenr.com. It is absolutely free and very easy to use.

– Create a high value course.

Along the same lines as an ebook, made up of chapters, you can just as easily create  a course, made up of lessons using PLR content. You can make this an even higher value product by including video or audio lessons along with the written ones. Once the course is finished you can use it to educate your own subscribers, attract more subscribers or even sell it.

– Turn it into a seminar or webinar.

You see them everywhere. It seems to be the next hot trend in marketing online. So why not take your PLR content and turn it into a seminar or a webinar that you can use to promote your business. It really isn’t any different than creating an audio or video product. You simply edit the content into a script that you can use to record your event and invite a friend or business associate to host the seminar with you. Since you already have the script planned out it should be a big success.

Another idea would be to take your collection of ebooks or articles and combine them into a massive content archive and start a monthly membership site.

Your site could be based on a wide variety of topics or on a single topic. For instance you could only offer health related products to your members every month. You can set it up so that your members will receive a certain amount content each month.

When it comes to making money from Private Label Rights products these suggestions just scratch the surface. There are literally dozens of ways that you can turn your private label content into more profits.

In closing, I do want to say that although the PLR content is very convenient and flexible to work with you must be compliant with the license terms and restrictions that come with each product that you purchase.

Usage limitations will depend on who originally created the product. For instance some providers do not allow you to post content on official websites or in article directories. They may also have limitations as whether or not you can pass on the private label rights to your customers or if it is strictly for your use only.

To avoid purchasing content that will not work for your business always make sure that you read the licenses terms before you buy. When in doubt don’t be afraid to ask questions. This way you will be sure that the content that you purchase can be used in the way you want.

Hope this post made you understant what are Private Label Rights and how you can use it for your own business.


Best Regards,

Cedric Aubry

Hey Guys,

I’ve decided to record a quick video to show you a cool little Website that I recently discover in the french market.

Yes, In the french market…LOL  (Don’t worry, you do not have to speak french to make use of this Website)

What If you could take any videos from sites like YouTube, Dailymotion, Metacafe, Vimeo and embed your affiliate link right under the video and share it instantly on Twitter and Facebook using your own short link in under 10 seconds.

A Page Like this one: http://vd55.com/uj (Link Will Open In a New Window)

Yeah, I know the video is in french, but you could see the principle, affiliate link under a video.

Watch the video below for step-by-step instructions on how to promote affiliate products with YouTube videos

Think about the advantage.

1) You get a short URL to promote your favorite video.

2) The ability to put your link on the video page in 10 seconds.

3) You get your own video page: Your visitors will end up on a page with only your video on it. The only distraction on the page is your affiliate link ;)

4) Peoples could share your new video page on Twitter And Facebook with one click.

5) This is 100% Free (no signup required)

Here the URL to check it out.


And here a screenshot of the website that I’ve translated in English.

How To Promote Affiliate Products With YouTube Videos

So next time you want to share a YouTube Video, make sure you are doing it with your own affiliate link. You could make some easy commissions sharing a funny video  ;)

That’s all for now…

Any Comments, Questions? Let me know.

All The Best,

Cedric Aubry

Recruitment Outsourcing

There are certainly a number of distinct advantages to the process of outsourcing works. Some of the most notable advantages include cost reductions, reduced workload, increased possibility for profit and the existence of a larger workforce without maintaining a staff of salaried employees.

All of these incredible advantages may make outsourcing seem as though it is an ideal resource in all situations but as with most things in business, this is not true.

To protect yourself and your business from being outsmarted there are certain precautions which should be taken when outsourcing any project. It is important to be mindful of these precautions when outsourcing a project to ensure the project runs smoothly and you get what you pay for.


Recruitment Outsourcing

1. Verify Candidate Qualifications

When outsourcing a task or project to an individual, care should be taken to screen all applicants carefully before deciding to outsource the work. This is important because you want to be sure to outsource the work to a qualified individual. Awarding a project to an unqualified individual can be a costly mistake if they turn in subpar work at the conclusion of the project. It can also be costly if it results in unnecessary delays or setbacks as a result of the lack of qualifications.

One way to avoid being outsmarted by fancy resumes hyping the accomplishments of an individual is to verify all of the information on the resume before awarding the project. This may entail contacting previous employers as well as references to determine the capabilities and work ethic of the individual. Taking the time to verify the information on the resume can help to ensure the individual you outsource the work to is truly qualified to complete the project.

2. Outline Project Requirements Carefully

When outsourcing a project it is important to be very clear in outlining the project requirements. This is important so both the client and the independent contractor understand all of the requirements of the outsourced project. Preparing contract documents stating the exact project details and compensation to be provided is a good idea as well. Taking this extra precaution will ensure the client does not have to pay fees until the contract specifications are met. A contract can also be helpful if disputes arise and mediation is required to resolve the conflicts.

Additionally, it is wise to include information regarding the required deliverables in the contract documents. This should include the exact end product which should be submitted. In this portion of the document the client can specify information regarding whether they require the project submitted as a hard copy of the completed project, a soft copy of the completed project or both.

3. Schedule Periodic Milestone Meetings

Regularly scheduled progress status meetings are very important when a project is outsourced. These meetings should be scheduled often enough to ensure the project does not fall too far behind schedule during any one phase of the project.

These meetings can be helpful to both the client and the independent contractor. The client will benefit because they will remain in control of the project and can intervene if the independent contractor is heading in the wrong direction with the project. These meetings are also beneficial to the independent contractor because they can prevent him from being caught by surprise at the conclusion of the project if he misinterpreted the project requirements.

It is important to keep these things in mind when you are selecting and working with an outsourced professional. Before we close this lesson I want to leave you with a quick list including several things that you should include in your job description when posting your projects on job sites. This will help ensure that you are selecting the right person for the project.

As I mentioned above you have to make all of the project details very clear. Write down everything you that expect in your job description.

These are some of the things your project post should cover:

– The nature of your work
– The amount of work in total
– Any milestones, like if you want the work to be completed in small chunks and within what frame of time
– The time you can give for the completion of the whole project
– The price you are willing to pay
– Any special qualifications you are looking for in your employees
– Any characteristics that you don’t want in your employees
– Special points that you will need to make your decision, such as samples.

When you take time to spell out as many details as possible, you can be almost sure that you will get the right people bidding on your work. You will also want to make sure that you post the project in the right category. People will get alerts based on the categories they have applied for.

Make sure to check out samples of their work. If you require an original sample, you can mention that in your project post. This can help you weed out less serious applicants and narrow down the right candidate for the job. You may also consider posting several short-term projects initially. This can help you build up a good reputation of trust with employees.

Here are a few more tips for choosing people with the right qualifications:

– The quality of their work, which you can see through their samples.
– The ratings and reviews they have obtained on the site.
Their responsiveness – It is very important they respond to your
emails quickly and it is best if they have an instant messaging id that they can use.
– Their pricing – Price shouldn’t be an important factor unless you are working on a budget.

Once you get a good professional, make sure you pay them promptly and give them reviews according to their work. This helps ensure that they will stay with you longer and you won’t have to undergo the process of repeatedly looking for new employees.

Deciding whether or not to outsource particular tasks is one of the many important decisions both large and small businesses often have to make. It can be a difficult decision at times.

It is important to consider all of the tasks involved before you make the final decision to outsource certain business projects. Situations in which your in-house staff is not qualified for the tasks, when your in- house staff is overburdened and when there are specific client requirements and tasks must be completed by individuals with specific qualifications are all valid reasons to choose outsourcing as an option.


All The Best in Your Recruitment Outsourcing ;)

Cedric Aubry Marketign blog

What Is Outsourcing And How It WorkWhat Is Outsourcing And How It Work!

In Today Post let’s talk a little about what is outsourcing and how it works and what it can do for your business.

We will examine some of the key elements of outsourcing to help you develop a better understanding of the concept of outsourcing.

Outsourcing is a term that has received a great deal of attention lately. Despite the increasing trend in businesses relying on outsourcing there are still some who don’t clearly understand what the term “Outsourcing” actually means.

What is outsourcing and how it work?

This is the most common question that many people have about the subject of outsourcing. Before you can dive into the more complex aspects of this business strategy it is important to have a basic understanding of the process.

In the simplest form outsourcing is when a company delegates the completion of certain tasks to an individual not employed directly by the
company. This individual may be an independent contractor or an employee of another company who is subcontracted to complete these tasks. In exchange for the individual’s services, he or his company receives monetary compensation.

This description of outsourcing makes it far easier to understand the concept. Most people incorrectly assume outsourcing only applies to situations where large corporations have products manufactured overseas by a subsidiary and don’t realize examples of outsourcing can be seen just about everywhere in corporate America.

Domestic outsourcing refers to outsourcing where both the primary company and the independent contractor or subsidiary are located in the same country. One of the main reasons for outsourcing is to reduce costs but it is not always necessary to outsource work overseas to reduce costs. Cost savings will be discussed in greater detail in the section on the benefits of outsourcing but essentially outsourcing results in a savings as a result of a reduction of labor costs.

Overseas outsourcing is the type of outsourcing most people already understand. This is where large corporations such as Nike, and even some smaller companies, employ manufacturing plants overseas in third world countries to upsize their profits. This is significant because their costs including wages, materials and building lease would be considerably higher in the United States than they are in these other countries.

Now that you have a clearer understanding of the concept of outsourcing let’s go over some of the main benefits of outsourcing.

You may still be wondering why companies would go to the trouble of outsourcing certain tasks. Outsourcing is popular because there are a great deal of benefits to the companies who outsource the work.
Some of the benefits include:

Reduced labor costs
– Reduced workload
Increased workforce
– Greater flexibility

One of the main reasons companies resort to outsourcing is it can significantly reduce costs. In the case of overseas outsourcing of manufacturing tasks, costs can be cut dramatically because there are lower wages and costs associated with managing and maintaining the manufacturing plants.

However, companies also enjoy a cost savings when they outsource tasks domestically. Reduction of labor costs is the primary source of savings in this case. Independent contractors hired on a contract basisfor the purpose of completing specific tasks are often not given benefits such as social security, Medicare and workers compensation.

Another benefit of outsourcing is enjoying a larger workforce and a reduced workload, without actually hiring additional employees. Businesses who maintain networking relationships with qualified individuals have more opportunities open to them because they are able to rely on these individuals to assist them if they acquire large or complicated projects.

Finally, outsourcingwork  gives a company a great deal of flexibility.
Companies who have a significant workload and backlog of work where the majority of the employees are highly utilized might be hesitant to compete for new work because they do not have a great deal of employee availability. However, with a network of individuals to rely on if the need to outsource arises, the company has more flexibility in pursuing new work.

Before starting to outsource daily activities, you should develop a plan for managing all of your outsourced business activities. This plan should include the following:

Method for selecting candidates to handle outsourced work
– Method for overseeing work performed by independent contractors
Method for evaluating the work performed by independent contractors

Once you have your plan in place you will want to start looking for professionals that you can hire to outsource your work to. The best place to get outsourcing professionals is on online job sites. Here are a few places that you can begin your search to get outsourcing work in no particular order.

oDesk – http://www.odesk.com
eLance – http://www.elance.com
GetAFreelancer – http://www.getafreelancer.com
EUFreelance – http://www.eufreelance.com
Guru – http://www.guru.com
PeoplePerHour – http://www.peopleperhour.com
LimeExchange – http://www.limeexchange.com
RentACoder – http://www.rentacoder.com
GetACoder – http://www.getacoder.com
ScriptLance – http://www.scriptlance.com

On each of these sites you will find various job categories. When you have a particular work requirement, all you do is post your project in the relevant job category and people who are interested in accomplishing the task for you will apply and make their bids for the job. While each site is different the concept is simple, and because the people who apply are genuinely looking for work you can be sure that you will receive plenty of capable applicants to choose from.

I hope today’s post about what is outsourcing and how it work was helpful to you.


Best Regards,
Cedric Aubry Marketing Blog