Today let’s talk a little bit about what are private label rights content and how you can use it for your own business.
Private label rights content, often referred to as PLR comes in many different formats, including articles, reports, ebooks, blog posts, graphics, templates and even videos. What makes PLR so great is that once you purchase it you are allowed to modify the content to suit your needs, this means that you can also claim ownership of the finished product when you are done making changes.
There are many PLR sellers and resellers that make it their business to create content for buyers just like you and when it comes to using the content that you purchase there are so many options for using the content that the possibilities are actually endless.
For the most part, PLR can be used to edit and modify the content to something different than the original. You will either receive the Private Label Rights content in a .doc (document) file, .rtf (rich text file) or a .txt.
In my humble opinion, private label rights content is instant content. It makes it easier for web publishers and marketers to acquire content that can be used to build inbound links, generate web traffic and to increase your profits.
For instance PLR articles can be modified and placed in article directories. They can be used as part of a landing page. They can be used for emails. They can even be combined to create new products.
Because PLR content often passes through so many resellers, the content can vary from poor to needing slight modification. This is not to say that you can’t find good PLR online. It’s just like finding any other good product online, you simply need to do your research and try different providers until you find content that suits your needs.
TIP: When you’re writing or modifying your private label content, write it from the angle of the person who you’ll be selling it to. They are the ones that will be reading the information, and if it’s for their benefit, then by all means gear it towards them. Keep in mind that it defeats the purpose if you’re not focusing on the needs of your consumer.
When it comes to making money, there are a number of different ways that you can turn private label right content into more profits for your business.
You have to remember the essence of PLR content is found in the purchaser’s ability to modify the content to suit their needs and then claim it as their own.
– First, let’s talk about blogging.
This is one of the easiest ways to use your PLR content. You simply take a portion of content from an ebook or report and break it up into informative posts for your blog. You’ll need to create a good title to attract the attention of your reader and add a couple of keyword backlinks to the post. This can help you generate more traffic, promote affiliate offers and attract more advertisers. The best part is that with PLR the content creation has been made much easier, freeing you up to do other things.
– Create your own ebook
There is always a demand for knowledge and it’s a proven fact that the majority of consumers are more than happy to purchase that knowledge rather than spend their time looking for it. That is why how to books are so popular.
This is a great way to utilize PLR content, because the ebook can easily become an incentive for people to visit your website over and over again. Not only can you sell the ebook you can offer a portion of it for free to bring in more customers, build your credibility and promote your promote products and affiliate programs.
– Create an audio product.
Creating an audio product or even a podcast can be very easy with PLR content. All you need is a microphone to record yourself reading the content aloud. You can do this with short articles or entire ebooks. What you end up with is a great audio product that you can share, sell and profit from.
– Create a video product.
This is option is a little more involved, but is can be extremely profitable and well worth the extra effort. The simplest way to this is to create a set of PowerPoint slides that cover the topics in your content.
For instance, you could make each slide for each chapter of the PLR ebook that you are using. Then record a screen capture video where you discuss each chapter while flipping through the slides shown on your screen. Once you are done you will have a high value product to call your own.
TIP: There are many options available for creating screen capture video’s. One of my favorites is http://www.screenr.com. It is absolutely free and very easy to use.
– Create a high value course.
Along the same lines as an ebook, made up of chapters, you can just as easily create a course, made up of lessons using PLR content. You can make this an even higher value product by including video or audio lessons along with the written ones. Once the course is finished you can use it to educate your own subscribers, attract more subscribers or even sell it.
– Turn it into a seminar or webinar.
You see them everywhere. It seems to be the next hot trend in marketing online. So why not take your PLR content and turn it into a seminar or a webinar that you can use to promote your business. It really isn’t any different than creating an audio or video product. You simply edit the content into a script that you can use to record your event and invite a friend or business associate to host the seminar with you. Since you already have the script planned out it should be a big success.
Another idea would be to take your collection of ebooks or articles and combine them into a massive content archive and start a monthly membership site.
Your site could be based on a wide variety of topics or on a single topic. For instance you could only offer health related products to your members every month. You can set it up so that your members will receive a certain amount content each month.
When it comes to making money from Private Label Rights products these suggestions just scratch the surface. There are literally dozens of ways that you can turn your private label content into more profits.
In closing, I do want to say that although the PLR content is very convenient and flexible to work with you must be compliant with the license terms and restrictions that come with each product that you purchase.
Usage limitations will depend on who originally created the product. For instance some providers do not allow you to post content on official websites or in article directories. They may also have limitations as whether or not you can pass on the private label rights to your customers or if it is strictly for your use only.
To avoid purchasing content that will not work for your business always make sure that you read the licenses terms before you buy. When in doubt don’t be afraid to ask questions. This way you will be sure that the content that you purchase can be used in the way you want.
Hope this post made you understant what are Private Label Rights and how you can use it for your own business.