Video Marketing – Making Video Marketing Work For Your Business
You’ve decided to make a video this time, to help sell your product. If you’re nodding you’re head in agreement, I’ve got three words of advice: “Just do it!”
It doesn’t matter if you have the latest software or a top-of-the-line camcorder.
It doesn’t even matter if you’ve made a video marketing before.
The truth is, teens and pre-teens are uploading home-made videos to YouTube every day – and getting views that would make many marketers drool with envy!
There are 3 main keys to making a video that gets views:
1. Keep it real. Your honesty and enthusiasm are what will help sell your product – not whether or not you can out-direct Quentin Tarantino
2. Promote it. Create a buzz. You can bet that’s what the “kids” are doing – telling all their friends,
announcing the video using YouTube’s “Share” feature, talking about it on Facebook, leaving comments on other similar or related videos in their YouTube group…
3. Make it interesting. It can be as flawed as all get out, production wise, but if it’s interesting – even if
you have to stand on your head and juggle with your feet – it will get views.
(And if it’s interesting enough, it may go viral!)
Here are some solid tips to help you get started…
The Most Importing Tip For Making a Successful Video
1. Use a storyboard or rough script.
If you’ve never made a video before, chances are, you’re going to either ramble on, using up precious seconds – and rambling will tip your video firmly over into the “boring” camp – or miss out vital information.
Using a storyboard or rough script will help you:
• Stick to the point
• Include everything you need included
If you are a “visual” learner, use a story board – quick, scribbled thumbnail sketches (“stick people” are fine) showing each point in “frames” (think of it as a comic book page).
If you do better with lists, use a rough script. This is not the sort of script you read word for word – doing
that would ensure you ended up with a “wooden”, deadly dull video. Rather, just a reminder of the key points you need to include (such as your call to action, and website URL).
Shoot your video, edit, upload to YouTube – and promote.
The important thing to remember in all of this is… yup, you got it: “Just do it.”
All the best in your video marketing efforts,
PS. Looking for a great way to do video, check out VideoMakerFX, This tool ROCK!
