Social Media - The Dangers of Mixing Business And Pleasure

Social Media – The Dangers Of Mixing Business And Pleasure!

Do you know what happens when you make a comment on a news story, “like” something, or share something?

If you  don’t have your privacy settings set up correctly, everyone you’re friends with, or who follows you will then be able to see pretty much whatever you do online. Maybe that doesn’t bother you but it could be a problem when it comes to business.

It’s become a practice to search businesses and people before doing business with them. We all like making sure that we don’t find out something horrible about someone we need to trust. We like finding out good things about those with whom we want to work. But, it happens that we find out unflattering things about people with a simple Google Search. Even worse, people find out bad stuff about us too.

Things can be going along happily on social media. You comment on posts, you share a few posts, you post a funny picture, and then someone makes a derogatory comment and it’s not usually a friend or family member who does so. Usually it’s someone you connected with due to business. They’re sick of reading about your personal issues. You wonder what the deal is since this is your personal Facebook account and it’s your wall!

Perhaps you’ve made a classic error of mixing your business and personal social media together. Sometimes it happens without us realizing its happening. People find us on social media and want to be our friend, and we are too nice to turn them down. Before we know it we have 4000 Facebook “friends” who have unfiltered access to our personal lives and updates. This may not seem like a problem, but it is in fact dangerous to mix business and pleasure online just as it is in person.

Separating your social media accounts can be difficult at first, but it is more than worth it. Sometimes you may determine that you need to instead, create new personal accounts and leave the accounts you currently have as your business accounts. When you create separation between your business social media and your personal social media it will make it easier to:

Focus on your business — By separating accounts it will be easier to avoid personal distractions while updating your social media accounts.

Create better marketing campaigns – It can be awkward to focus on marketing when you know your friends and family are looking and are probably not your target audience.

Enjoy friends & family more – When you’re not thinking about business you can socialize with friends & family on your personal social media easier.

Organize better for the future – If your business and personal social media accounts are separate you’ll be able to create an exit plan for the future.

Avoid offending potential clients – Your clients may not always agree with you on personal matters, and that’s okay. If your business and personal social media are separated you won’t have to worry about that at all.

Mixing business and pleasure is best left for a golf game or an occasional cup of coffee and not for social media which should be used for promoting, marketing and expanding your brand.

 

As an Internet Marketer, you already understand the need to provide your target market with helpful and useful products that they can rely on.

As an established business owner, you also understand the importance of developing a sense of trust between you and your customer base, because at the end of the day, they will continue coming back and making future purchases if they know that you are someone they can trust.

As the central, or at least very important, piece of your business, information products require three main ingredients, or the three “R’s”:

Research. Before you can put together a truly useful and informative product, you must do perform some research. Of course it all starts with an idea – an idea you have developed through getting to know and understanding the needs of your target market.

But an idea will only get you so far. You will have to research the ins and outs of that idea. From who it applies to, to what it entails, why it is important and how it works. Research is a key ingredient for any information product and is
the one thing that all other aspects depend upon.

Reliability. You can’t create a reliable information product if you haven’t done the research. (That is why research is so important.) A reliable source – such as yourself – only becomes known as reliable if you put forth information others have put to the test, and know to be true.

If your customers know they can rely on you, they will continue to buy your products and better yet, they will also tell others about how valuable your products are. One of the best forms of advertising is word of mouth, because no matter how much money you invest or how much time you spend on trying to market your products, one bad review can ruin everything you have worked for. So work hard to make sure every review is a great one.

Resources. You will want your information products to become known as valuable resources, not just marketing fluff. In order to create the most reliable products (which, again, you have surely researched) and gain the reputation of providing quality work, you will have to do your due-diligence in ensuring all of your “i’s” are dotted and “t’s” are crossed. Once you have done that, and are confident in your work, you will hopefully become known as a reliable resource, rather than a good idea. The goal is to become an authority within your niche and if you can do that, you will guarantee continued success.

If your information products are built upon the foundation of the three “R’s”, you will quickly realize in increase in sales. Why? Because they work. Because if you care about the quality of your work, so will others. Consumers are smarter than you think and they will recognize a well-researched, well- written, and well-composed information product when they see one.

Research, reliability and resources.

Repeat after me :)

Research, reliability and resources.

That is the recipe for information product success. Don’t create yours without!

All The Best,